The Snöball widget. Now with motion. Your event energy, moving advocacy forward.
Your event has energy, has a vibe. A sizzle reel that makes people lean in. An animated graphic that stops the scroll. Footage that makes someone feel like they absolutely cannot miss this.
Now all of that can live and move inside Snöball share cards.
Introducing Snö-Motion.
Why motion matters now
Static share cards do a specific job, and they do it well: clean, on-brand, instantly readable perfect when the message is the headline and you want it absorbed in a single glance. They’ll always have a place in a campaign.
But some moments call for motion. A sizzle reel doesn’t translate to a still frame. An opening video loses its punch as a thumbnail. An animated event graphic was built to move. And when your goal is to stop the scroll in a crowded feed, the data is clear about what the algorithms reward.
Facebook Reels generate 8.3x more organic reach than static image posts, and short-form video generates 3.8% engagement and +210% more reach than static feed posts across platforms. Video content on social media generates 1,200% more shares than the combined total of text and image posts. On LinkedIn specifically, members are 20 times more likely to share a video post than any other type of post.
The platforms have made their choice 76% of marketers globally are increasing their budget for short-form video content because every major feed now prioritizes motion. Snö-Motion gives your advocates the right format for the moment: a polished static card carrying a sharp headline, or a 60-second sizzle reel that makes someone stop mid-scroll.
We just raised the standard of advocate share cards
Other peer-to-peer solutions lock motion behind a paywall — an “advanced” tier, an enterprise SKU, a feature you have to negotiate for. Snöball includes it in the standard offer, alongside static cards, as part of one complete toolkit. No upcharge. No upsell call. The full toolkit, in the box, where it belongs.
Because modern advocacy isn’t static or motion. It’s choosing the right format for the right campaign, the right channel, the right moment and having both options available without trading one for the other.
That’s the standard we’re raising.
What is Snö-Motion?
Snö-Motion brings one powerful new capability to the Snöball sharing widget: the share card itself can now be a video.
Not a link to a video. Not a thumbnail with a play button. The card IS the video. When an advocate shares your event, what lands in their network’s feed plays automatically a sizzle reel, an animated event graphic, motion branding on-brand, optimized, and carrying all the robust and transparent tracking of a standard Snöball campaign.
What can go into a Snö-Motion card
Any video or animated content can become the share card. Up to 60 seconds, with full music and audio support built in.
Event sizzle reels.
The best FOMO-inducing footage from last year’s event. The opening video. The highlights reel. Content that already exists, now reaching further, distributed through every advocate — speaker, exhibitor, attendee — across 17+ channels.
Animated graphics.
No footage? No problem. Animated content built in Canva or any motion design tool works just as well. The card moves. Posts get noticed. Referrals flow.
Motion branding.
A logo animation. A countdown. A kinetic event title card. Even the simplest motion content transforms a share into something people stop for.
What it looks like in the feed
When a Snö-Motion card lands in someone’s feed, it plays. No click required. No redirect. The video runs natively, exactly the way organic video content does on LinkedIn, Instagram, or X but it’s fully branded, fully trackable, and tied directly back to the advocate who shared it.
Every registration that follows. All measured. All attributed. All inside your Snöball dashboard aka the Snöboard.
Built for every channel
Snö-Motion works across all three formats in the updated Snöball widget.
Per campaign, you choose the format that fits where your advocates are sharing:
- Square (1:1) travels everywhere, the universal feed format
- Portrait (9:16) fills the vertical feed on LinkedIn and Instagram, especially on mobile
- Landscape (16:9) owns the frame on Facebook and X
Pick the format that matches your campaign goal. The motion fits the frame. The brand stays consistent across all of them.
The bigger picture
Peer-to-peer sharing works because it comes from someone your audience already trusts. Snöball has always made those shares branded, trackable, and easy. Snö-Motion adds another tool to the toolkit, one that makes the right kinds of shares impossible to ignore.
Moving forward
Snö-Motion is the tip of the iceberg of how we’re bringing motion into the full advocacy experience. More ways to activate your community, more formats, more visibility into what’s actually driving registrations.
Snö-Motion is available now as part of the standard Snöball offer.
About Snöball
Snöball is the peer-to-peer event marketing solution that turns attendees, speakers, sponsors, and exhibitors into your most powerful growth channel. Fully managed campaigns make it easy for participants to share personalized event content across 17+ channels — LinkedIn, Instagram, WhatsApp, email, SMS, Slack, Teams, etc. Advocate-driven traffic converts at an average 31.9% share-to-sign-up rate, delivering qualified registrations and ROI measurable down to the person and channel. As the only SOC 2 Type II certified peer-to-peer event marketing solution, Snöball helps organizers scale trusted growth across global conferences, associations, and corporate programs.
