Now sharing on 19+ channels
Your advocates just got two more places to talk up your event. TikTok and Signal are now live in the Snöball sharing widget, bringing the total to 19+ social channels. Speakers, sponsors, exhibitors and attendees can send their personalized card to either one in a couple of taps, and every share counts toward your results.
TikTok: made for video, and so are your advocates
TikTok runs on short, personal video, which is exactly what Reel Snö and Snö-Motion cards were built for. A speaker’s 15-second invite or an exhibitor’s booth teaser now has a home on the app where people go to watch real people talk about the things they care about.
It also puts your event in front of people who might never see it on LinkedIn. Plenty of younger professionals, creators and niche communities do their discovering on TikTok, and a familiar face posting about your show is the most natural way in.
Signal: private shares still count
A lot of the best event promotion happens where marketers can’t see it: group chats, direct messages, the colleague who forwards a link with “we should go to this.” Signal is where many of those conversations happen, especially for people who care about privacy.
Advocates can now send their card straight to a Signal chat or group, and Snöball tracks the registrations those shares drive, the same way it does for WhatsApp and every other private channel. The dark social you used to write off now shows up in your report.
Meet advocates where they already post
Every advocate has a favorite place to share. Some live on LinkedIn, some run their whole world through WhatsApp, and some would rather record a TikTok than write a caption. The more channels the widget covers, the fewer people drop off at the share step because their go-to app wasn’t there.
TikTok and Signal sit right alongside the channels your advocates already use, with the same personalized card, the same branding and the same tracking. It’s the widget your advocates already know, with two more places to take your event.
Go where your people are
Your community is already talking about your event on TikTok and in Signal group chats. Now those conversations come with your branding, a link to register and a place in your results.
About Snöball
Snöball is the peer-to-peer event marketing solution that turns attendees, speakers, sponsors, and exhibitors into your most powerful growth channel. Fully managed campaigns make it easy for participants to share personalized event content across 19+ channels — LinkedIn, Instagram, WhatsApp, email, SMS, Slack, Teams — with a strong focus on high-converting “dark social.” Advocate-driven traffic converts at an average 31.9% share-to-sign-up rate, delivering qualified registrations and ROI measurable down to the person and channel. As the only SOC 2 Type II certified peer-to-peer event marketing solution, Snöball helps organizers scale trusted growth across global conferences, associations, and corporate programs.
