We’ll just say it: Snöball is the best landing page builder for your event
Every event in existence today has at least one landing page. You have one on your event website, even if you didn’t know it – it’s your registration page. A landing page is distinct from the rest of the pages on your site, as its purpose is to drive home all the benefits of attending your event AND focus all mouse-clicking or finger tapping on just one button: the Register Now button.
Landing pages drive registrations – it’s as simple as that. The more you have, and the more channels you have to promote them, the more visibility, trust, and revenue you’ll earn.
If you’re looking for the best landing page builder for your event’s stakeholders, nothing compares to Snöball. Our platform was custom-built for event planners and association executives looking for a simple, customized campaign solution.
Our landing page software builds unique and beautiful marketing collateral for each of your event participants. Every one of them gets their own branded landing page. With Snöball, gone are the days of having only one landing page that prospects need to find when visiting your website. You now have hundreds of landing pages being promoted by your most devoted stakeholders.
Let’s explore Snöball’s landing page feature in greater detail.
Automated creation: we do it for you
A lack of time may be stopping you from expanding your digital marketing efforts. We know how hectic event planning can be!
Snöball generates a unique landing page for everyone on your list that helps make your event a success. You don’t have to lift a finger, but you certainly will have a final say when it comes to the look, feel, and content of each landing page.
In its basic form, a snöball landing page features:
- The name of the participant
- Your event logo
- Your unique selling points and benefits of attending
- Calls-to-action: JOIN ME and a register button
Fully optimized landing pages
Our landing pages are structured based on industry best practices, and created with the help of our many years of experience in digital marketing.
Snöball avoids these landing page dont’s:
- No distracting content. Listing secondary offers like registration add-ons, or including busy content like photo galleries begins to remove attention from that all-important Register Now button. We’re primarily looking to drive traffic to your website, and we give all snöball landing pages a clean and simple look.
- Remove anxiety. Snöball landing pages are designed to provide nothing but the most essential information a potential event participant would need. We forgo “sales pressure” tactics for a more personalized approach. snöball landing pages feel more like personal invites from trusted peers.
- Customized for mobile. Being mobile responsive is one thing we definitely have covered. Going beyond this, we make sure that all Snöball landing page elements are user-friendly, aesthetically pleasing, on-brand, and tailored for small screens. With over 52% of all web traffic coming from mobile phones in 2018, we make sure that mobile users enjoy a seamless experience.
Adding the bells and whistles
The possibilities are virtually endless when it comes to dressing up your snöball landing pages. Want to embed a video, include a promo code, or add custom design elements? You can work closely with your snöball strategist to make your vision come true.
Speaker showcase
Speaker landing pages include their portrait and a list of sessions they are facilitating.
Sponsor and exhibitor pages
For sponsors and exhibitors, branding and visibility trumps all. That’s why we include a high-res version of their logo along with increased opportunities to connect with participants. For example, the 1:1 meeting feature is a favorite for exhibitors looking to capitalize on networking opportunities at trade shows.
Spreading the word
The best landing page builder is only as good as its method of promotion. If you only had one channel with which to disseminate your hundreds of event landing pages, you wouldn’t be able to spread the word very far.
The reason why Snöball works is because it combines revenue-generating event landing pages with the high-visibility potential of influencer marketing.
When we send Snöball campaign assets to your event’s stakeholders via email (typical open rates range from 40% to 70%), they become empowered to spread the word about their presence at your event. Snöball brings the social aspect back to your event in an age of declining engagement rates and promotional overload.
Study after study reveals that the best influencer marketing tactic involves approaching several of your nano-influencers (those with modest followings on social media; and the vast majority of your event stakeholders) to spread the word to their highly-trusted network of friends and peers.
But snöball doesn’t just provide an advertisement for people to spread for your benefit. It offers a way for participants to invite the people that are closest to them to join them at the meeting. It provides a sophisticated way for participants to tend to their digital brands, and it only requires a simple copy/paste to achieve.
Bottom Line – Snöball is the best landing page builder
There’s no better way to grow your bottom line than by getting the right people face-to-face with your registration page. snöball is the best landing page builder for your event. It’s easy for all your event’s participants to use and share, it spreads your message far and wide, and it’s completely customizable and trackable.
