This article originally appeared on Swoogo

So you’ve become an accidental event planner? You don’t know where to start? Here’s the ultimate Conference Planning Checklist for complete event newbies.

Four to two months prior to event

Event Promotion

• Get sign off on look & feel of event website

• Go live with your online registration

• Develop marketing content, e.g. blog posts, newsletter articles, Facebook Ads

• Request logos from corporate sponsors & partners

• Create your Facebook event page

• Use LinkedIn to market your event

• Set up your event influencer marketing campaign