Knowledge Guides
Smarter Event Marketing Starts Here
Great event marketing starts with great ideas. Explore practical guides, proven strategies, and expert insights – and how peer-to-peer advocacy helps you reach more of the right people.
Knowledge Guides
Speaker Advocacy Guide
Learn how to turn your speakers into your biggest promotional channel with proven advocacy tactics.
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Peer-to-Peer Event Marketing: The Complete Guide
The complete playbook for building a peer-to-peer referral engine that drives real registrations.
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Event Landing Page Playbook
Everything you need to design landing pages that convert visitors into registrants.
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The 2026 Cost Per Registration Guide for Event Marketers
Benchmark your CPR and find practical ways to lower acquisition costs across your campaigns.
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