Snöball at IBTM World 2026
Catch us inBarcelonaatIBTM World.
Tapas, sunshine and peer-to-peer. Rachel is at Fira Barcelona Gran Via all three days. Grab 17 minutes and she'll show you how your speakers, sponsors, exhibitors and attendees can bring in more of your audience.
Rachel Stephan is on site all three days01 / Book the crew
Grab your 17 minutes.Before the floor gets busy.
Lock in a time with Rachel before the show. On the floor, we skip the small talk and get straight to the good stuff.
What we'll cover in 17 minutes
- How your speakers, sponsors, exhibitors and attendees could promote your event
- What a campaign could look like for your next event
- Any questions you bring
Meet the host
Rachel hostsour Sevinars.
Seven-minute sessions where event leaders share what's actually working. Come tell Rachel what you're seeing out there, or who she should talk to next.
02 / Meet the crew
Your people on the floor.Say hi. The yeti doesn't bite.
Rachel Stephan
Founder
Snöball's founder and host of our Sevinar series. Come say hi on the show floor.
Ask her who should be on the next Sevinar.
03 / Start with your headache
Event marketing is a lot.What's keeping you up?
Tap one. We'll tell you what to see first at the booth.
04 / What's in the backpack
Come for the chat.Stay for the snöball effect.
The next generation of peer-to-peer event marketing, live at the booth. Here's what we're bringing.
Reel Snö: lights, camera, advocacy
Speakers, sponsors, exhibitors and attendees record a quick video about why they'll be there, and it plays right on their share card. Your community becomes your hype crew.
A video. Not another flyer.Your ROI report, before your coffee gets cold
Tell us about your event and we'll build a custom report showing what peer-to-peer could add to it. Under 30 seconds. Yes, really.
A number. Not a novel.Race the clock →The campaign that pays for itself
Snöbank turns your peer-to-peer campaign into sponsor inventory you can actually sell. Their name lands in every advocate's network, and the campaign covers its own bill. Your budget says thanks.
X-ray vision for your event ecosystem
Get unparalleled insight into your event's ecosystem impact and channel behavior. Find your top influencers and activate them, then point paid ad spend at the channels that are actually winning, across the 19+ social channels advocates can share to.
05 / Homework (the fun kind)
Read up before you roll in.Or on the Aerobús. We won't tell.
Case studies, Sevinars and guides for people who plan and market events, from associations to agencies.
drinktec 2025
How YONTEX mobilized attendees and speakers to bring in 4,145 extra registrations.
Read the case study →
How Clarion North America approaches event experience design
CEO Liz Irving on listening first and designing events around connection.
Watch the episode →
Vinexpo Asia 2026
Vinexposium's peer referral campaign for Vinexpo Asia in Hong Kong.
Read the case study →
2026 Peer-to-Peer Event Marketing Benchmark Report
What's working in peer-to-peer event marketing, by industry, region and channel.
Get the guide →
Introducing Snöflex
Tailor every share by role, language and message.
See how it works →
HumanX 2025
How the first HumanX got thousands of AI professionals promoting the event.
Read the case study →
7 lessons from GED 2025
Chris Skeith on how UFI turned Global Exhibitions Day into a peer-powered celebration.
Watch the episode →
Peer-to-Peer Event Marketing: The Complete Guide
How peer-to-peer event marketing works, with 2026 benchmark data.
Get the guide →
Dark Social in Event Marketing
A lot of sharing happens in private channels. Here's how to measure it.
Read the article →
Gulfood 2026
How a managed peer campaign drove registrations for Gulfood in Dubai.
Read the case study →
6 ways Informa builds sponsorships sponsors want to renew
MK Granados of Informa Markets on designing sponsorships that renew.
Watch the episode →
Snöbank
Let sponsors fund your peer-to-peer campaign while lifting registrations and their own visibility.
See how it works →06 / What you leave the booth with
07 / Plan B
Can't make it to Barcelona?We'll roll to you.
Grab 17 minutes with us online. Bring your next event and we'll sketch out what a campaign could look like for it. Why 17? Because 15 is never enough and 30 is way too many.