Stage set for IAEE’s Expo!Expo! 2025 – will you be there?
This week’s Snocap covers Expo!Expo!, Easyfairs’ EPC deal, Eventbrite’s $500m acquisition, Messe Frankfurt’s FY2025 update and lotsa job openings for eventprofs
One in four associations fail to track carbon footprint: ICCA and Destination Canada report
This week’s Snöcap covers top updates from the UFI Global Congress, plus new reports, major partnerships, Expo!Expo! news, tech award finalists and this week’s job openings.
Top announcements from UFI Global Congress 2025
This week’s Snöcap covers top updates from the UFI Global Congress, plus new reports, major partnerships, Expo!Expo! news, tech award finalists and this week’s job openings.
UFI gears up for historic centennial celebration at the 92nd Global Congress
Snöcap brings you this week’s top event stories — UFI’s centennial Global Congress, major industry updates, new launches, and who’s hiring.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
Snöball releases 2026 edition of event industry’s only Peer-to-Peer Marketing Benchmark Report
Snöcap brings you the latest event headlines! Snöball’s 2026 Benchmark Report, leadership moves, new guides, and key industry updates.
Messe München and dmg events to launch bauma SAUDI ARABIA in 2027
Big moves in the event world: bauma heads to Saudi Arabia in 2027! Plus the latest from UFI, NEC Group, DWTC, and more in this week’s Snöcap.
IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
7 Pillars of Attendee Retention and Event Growth
Discover how attendee retention—not just acquisition—is driving the future of event marketing. Learn how trust, listening, and peer-to-peer engagement build loyalty and ROI.
Inside ASAE 2025: What are the top challenges faced by associations?
Inside ASAE 2025: Snöball’s Ian Davis reveals how associations are redefining value, personalizing outreach, and reigniting member loyalty.
