Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.
Hyve Group to Be Acquired by Hellman & Friedman in Major Deal Backed by Demand for Premium B2B Events
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
Snöball and MICEtribe Partner to Turn Every Event Registration into a Growth Engine
Snöball now integrates with MICEtribe, turning every event registration into a referral that drives new sign-ups. One audience, one workflow, compounding growth.
Exhibitions & Conferences Alliance Marks Record Participation at Legislative Action Day
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
The Convince Your Boss Letter is Dead – 14 Events Show What’s Replacing It
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Hyve Group Expands Manifest to Europe, Sets Lisbon Launch for October 2027
Snöcap’s weekly roundup: Hyve Group expands Manifest to Europe, Snöball launches Snö-Motion video share cards, and IAEE honors InfoComm América Latina 2025.
UFI Renews Digital Partnership with Snöball
When UFI — The Global Association of the Exhibition Industry — set out to amplify the voice of an entire
Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.
Apollo to acquire and merge Questex and Emerald in $1.5 billion+ B2B events deal
Snöcap’s weekly roundup: Apollo merges Questex and Emerald in a $1.5B+ deal, Easyfairs bids for Xpo Group, and Hyve brings POSSIBLE to Europe.
RX debuts RX NOW to deliver smarter attendee and exhibitor experiences at live events
Snöcap’s weekly roundup: RX launches RX NOW at PGA Show 2026, Fairfest names Simon Press MD-International, and Clarion appoints Wayne Bishop Jr as EVP Energy.
