15 Event Landing Page Examples to Learn From in 2027
Explore 15 event landing page examples and learn how to improve registration rates with clear messaging, compelling proof, smarter CTAs and practical tips.
MeasureUP 2026 Recap: Inside Our Event Marketing Lab
Bear built MeasureUP so the morning raised the questions and the afternoon handed them back to the room. We ran the Marketing Learning Lab after lunch and about forty event marketers told us what would actually get their advocates posting. Every table landed in the same place.
Top 4 Monetization Opportunities in Peer-to-Peer Event Marketing
Discover 4 monetization opportunities in peer-to-peer event marketing, from sponsored share cards and promo codes to campaign emails and Snöbank.
Snöball and Visit by GES Partner to Turn Event Registrants into Advocates
New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
Easyfairs Expands Global Events Portfolio with Xpo Group and The AI Conference Acquisitions
Snöcap this week: Informa’s H1 revenue jumps 6.8%, Singapore targets tripling MICE tourism by 2040, Easyfairs launches a new trade fair, and TSNN debuts a podcast
Snöball Welcomes Tony Melis as Chief Operating Officer
Snöball appoints Tony Melis as Chief Operating Officer, strengthening its leadership team with deep event organizer expertise and strategic industry insight.
Exhibitor Retention for Events: Why Exhibitors Don’t Rebook & How to Win Them Back
Industry exhibitor retention sits at ~62%, and only 44% of first-time exhibitors return. Here’s what high-retention shows do differently, and the data behind why exhibitors walk away.
Sponsor Retention for Events: Why Sponsors Walk Away and How to Keep Them
Attendee retention gets the headlines, but sponsor churn is the quieter crisis reshaping event revenue. A conversation with sponsorship strategist
Informa H1 Revenue Jumps 6.8% On Strong Demand For B2B Live Events
Snöcap this week: Informa’s H1 revenue jumps 6.8%, Singapore targets tripling MICE tourism by 2040, Easyfairs launches a new trade fair, and TSNN debuts a podcast
Hyve Creates AI SuperVertical After Acquiring RAISE Summit, MACHINA Summit and Signal Week
Snöcap this week: Hyve’s new AI SuperVertical, GL Events’ 9% H1 revenue jump, Marie Browne to head ReedPop, Hamburg Messe-Explori deal, and more.
