Hyve Creates AI SuperVertical After Acquiring RAISE Summit, MACHINA Summit and Signal Week
Snöcap this week: Hyve’s new AI SuperVertical, GL Events’ 9% H1 revenue jump, Marie Browne to head ReedPop, Hamburg Messe-Explori deal, and more.
Events Lead Marketing Investment Growth in Latest IPA Bellwether Report
Snöcap this week: IPA data shows events lead marketing growth, Cvent’s $1bn rebrand, Messe Frankfurt’s LiGHT buy, and Apollo’s Emerald-Questex deal.
AI Adoption in Exhibitions Hits 91% Even as Growth Forecasts Cool: UFI Global Exhibition Barometer
Snöcap this week: UFI Barometer finds 91% AI adoption in exhibitions, Tom Glocer named Informa Chair-Elect, Hyve buys LegalTechTalk, and more.
Your peer-to-peer campaign already pays off. Snöbank makes it pay for itself.
Turn your peer-to-peer campaign into a revenue stream with Snöbank. Let sponsors fund campaign costs while boosting registrations and sponsor visibility.
Messe Frankfurt to Host 30+ International Guest Events in Q3 2026
Snöcap this week: Messe Frankfurt draws 30+ guest events, Hyve launches Ascend30 to 2030, Easyfairs Nordic buys Nordic Live Expo, Q1 trade shows dip.
Your Confirmation Email is Not a Receipt. Use it to Market Your Event.
Your event confirmation email is the most opened message you send. Learn how to turn it into a marketing asset that drives more registrations.”
Hyve Acquires Premium Community of C-Suite Marketing Profs
Snöcap this week: Hyve acquires Virtuosi League, Paul Miller to lead Questex-Emerald, Snöball named UFI finalist, ECA opposes federal grant restrictions.
Informa’s Live Events Grow 7.6% Despite ME Event Rescheduling
Snöcap this week: Informa grows 7.6% despite Mideast disruption, Snöball unveils 67 ways to personalize campaigns, DWTC cuts the noise with -45dB and more.
Did You Snö? 67 Ways to Personalize Your Referral Campaigns
See the 67 ways Snöball helps event marketers personalize referral campaigns for speakers, exhibitors, and attendees across email, social, and landing pages.
MBB Consulting Launches New Intelligence Platform for Exhibition Professionals
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
