How to Create Social Campaigns People Actually Want to Share
Discover how to create social campaigns people actually want to share, from engaging event content and personalization to easy sharing and measurable results.
Peer to peer marketing
Still Time to Attend: 24 Marketing and Event Industry Shows You Can’t Miss in 2026
Discover 24 must-attend events for event professionals in 2026, from IMEX and IBTM World to UFI, ICCA, and Event Tech Live.
What Your Event’s Promo Codes Can Tell You About Attribution
Event promo codes can do more than offer discounts. Learn how they help track registrations, measure peer-to-peer marketing, and improve campaigns.
Peer Intelligence: The Missing Layer in Event Marketing Strategy
Peer Intelligence is the missing layer in event marketing. See how top organizers use audience behavior data to drive attendance and eliminate guesswork.
Why Snöball Supports 17 Social Channels for Peer-to-Peer Event Marketing
Learn how Snöball’s peer-to-peer event marketing platform covers 17 channels so every share on any platform and in any region drives measurable growth.
What Is Dark Social in Event Marketing? How It Drives Registrations (And How You Can Measure It)
32.6% of event marketing shares happen in private channels your analytics can’t see. Learn how to measure dark social and turn peer advocacy into registrations.
Why Peer-to-Peer marketing delivers higher event ROI without increasing your budget
Flat budgets. Rising costs. Learn how peer-to-peer marketing boosts event ROI without increasing spend — and the data to back it up
How to Create a Winning Event Email Marketing Campaign (Before, During & After)
Struggling with low event email engagement? Discover a new peer-led email framework that builds trust, cuts inbox fatigue, and lifts registrations.
The Practical AI Playbook For Event Marketers (with tools and prompts)
A practical 2026 guide showing event marketers how to use AI workflows to save time, boost registrations, and personalize campaigns.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
