Event marketing learning blogs
Easyfairs reports 34% drop in CO2 emissions in latest sustainability report
Snöcap roundup: GMID 2026, Snöflex launch, IMEX FraSnöcap this week: Easyfairs cuts CO2 by 34%, event M&A hits 95 deals, EN Awards crowns winners, and MeasureUP 2026 targets agentic AI.nkfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
Why Snöball Supports 17 Social Channels for Peer-to-Peer Event Marketing
Learn how Snöball’s peer-to-peer event marketing platform covers 17 channels so every share on any platform and in any region drives measurable growth.
GMID 2026 to spotlight business events and exhibitions as drivers of human-led global growth
Snöcap roundup: GMID 2026, Snöflex launch, IMEX Frankfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
What Is Dark Social in Event Marketing? How It Drives Registrations (And How You Can Measure It)
32.6% of event marketing shares happen in private channels your analytics can’t see. Learn how to measure dark social and turn peer advocacy into registrations.
How Personalized Advocacy Drives More Event Registrations — Introducing Snöflex
Introducing Snöflex: the smarter way to personalize event advocacy by role, language, and message — more referrals, less campaign complexity.
Informa posts 13.7% revenue growth in 2025 to record £4 billion
Snöcap weekly events roundup: Informa hits £4B revenue, Emerald grows 16%, ECA launches 2.0, and Middle East conflict threatens global events industry.
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