Why nano influencers are key for your event marketing in 2019
If 2018 was the year that micro influencer marketing really took off, 2019 has had a refinement of this strategy […]
Influencer marketing
4 ways choosing the wrong influencer for your event can BackFYRE
We’re going to come right out and say it: not all influencers are a good fit for your event influencer
IMEX America 2018 influencer wrap-up
Thousands descended upon Las Vegas for IMEX 2018, and by all accounts it was a great success. We especially enjoyed
Avoid FOMO* while at IMEX 2018 – 15 event influencers share their tips
A meeting for all of us: IMEX America 2018 promises to once again be a mecca for the global meetings
Why your sponsors aren’t helping you market your event
Event sponsorship is a chip on the shoulders of numerous meeting planners, who often say: “I wish my sponsors would
5 best practices to involve speakers as your event marketing partners
Being industry thought-leaders and game-changers, your event’s speakers are the heart and soul of your meeting. As far as influencers
How to gauge event influencer marketing success
Diversification is a recipe for success in event marketing. You’ll want to spread the word about your event through multiple
Why most influencer marketing strategies fail for events
Paid endorsements have existed in the marketing world for decades. While we can certainly call this an early form of
How to identify the right influencers for your event
Do you know your micro influencers? Let’s play a quick game: try to identify the best overall influencer for your
The Snöball effect: making event influencer marketing easy
Why would you need an event influencer marketing platform? Stop us if this sounds familiar: You’ve helped plan an outstanding
