The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
Peer to peer marketing
13 proven ways to incentivize and reward your event influencers in 2025
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Word-of-mouth marketing vs. paid advertising: Which strategy delivers better results?
Paid advertising and an attendee referral marketing program (word-of-mouth marketing) should work together as one. Word-of-mouth marketing can humanize your event marketing unlike paid ads, increase ticket sales, and social proof your event.
Peer to peer marketing
How associations can craft a member engagement strategy for the next generation
Consider this: three out of four people will click on a shared image or link recommended by someone they know.
