What Your Event’s Promo Codes Can Tell You About Attribution
Event promo codes can do more than offer discounts. Learn how they help track registrations, measure peer-to-peer marketing, and improve campaigns.
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Snöball and Visit by GES Partner to Turn Event Registrants into Advocates
New integration embeds Snöball’s peer-to-peer social sharing directly into the Visit by GES registration experience, giving event organizers a built-in referral channel that turns every sign-up into new reach.
Exhibitor Retention for Events: Why Exhibitors Don’t Rebook & How to Win Them Back
Industry exhibitor retention sits at ~62%, and only 44% of first-time exhibitors return. Here’s what high-retention shows do differently, and the data behind why exhibitors walk away.
Sponsor Retention for Events: Why Sponsors Walk Away and How to Keep Them
Attendee retention gets the headlines, but sponsor churn is the quieter crisis reshaping event revenue. A conversation with sponsorship strategist
Snöball and MICEtribe Partner to Turn Every Event Registration into a Growth Engine
Snöball now integrates with MICEtribe, turning every event registration into a referral that drives new sign-ups. One audience, one workflow, compounding growth.
UFI Renews Digital Partnership with Snöball
When UFI — The Global Association of the Exhibition Industry — set out to amplify the voice of an entire
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
The Practical AI Playbook For Event Marketers (with tools and prompts)
A practical 2026 guide showing event marketers how to use AI workflows to save time, boost registrations, and personalize campaigns.
The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
