The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
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IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
7 Pillars of Attendee Retention and Event Growth
Discover how attendee retention—not just acquisition—is driving the future of event marketing. Learn how trust, listening, and peer-to-peer engagement build loyalty and ROI.
