This article originally appeared on Endless Events

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Using influencers is a really unique way to do this. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights.

In today’s episode of #EventIcons our iconic panel Nick Borelli of Borelli Strategies, Melissa Brandle of August United, and Rachel Stephan of snöball event influencer marketing join us for an in-depth discussion on influencer marketing at events. They will discuss what defines an influencer. What size and types of events benefit from influencers. The difference between digital and in-person influencer campaigns. We will cover strategies for successfully using influencer marketing and so much more. If you have thought about using influencers to market your event you can’t miss this episode!