Snöball at Expo! Expo! 2026
Catch us inMilwaukeeatExpo! Expo!
Cheese curds and peer-to-peer. Name a better duo. Expo! Expo! runs on Snöball this year, so you'll spot our share cards before you find booth 1618. Saad and Ian will be on the floor all three days.
Saad & Ian are on site all three days01 / Book the crew
Grab your 17 minutes.Before the floor gets busy.
Pick who you'd like to meet and lock in a time before the show. At the booth, we skip the small talk.
Who would you like to meet?
What we'll cover in 17 minutes
- How your speakers, sponsors, exhibitors and attendees could promote your show
- What a campaign could look like for your next event
- Any questions you bring
Snöball at work
This showruns on Snöball.
If you registered for Expo! Expo!, you've probably seen our share card already. Come by booth 1618 and we'll walk you through the campaign behind it.
A new mini-doc is in the works
We're cooking up something new on the show floor. Stay tuned.
Watch our last one →02 / Meet the crew
Your people on the floor.Say hi. The yeti doesn't bite.
Saad Tawfiq
Sales Manager
Former pro hockey player. Ask him how organizers are getting exhibitors to promote their shows for them.
Ask him about the time he traded a hockey stick for a megaphone.
Ian Davis
VP of Marketing
Leads marketing at Snöball. Come say hi at the booth.
Fair warning: he will want to talk about your favorite event video.
03 / Start with your headache
Event marketing is a lot.What's keeping you up?
Tap one. We'll tell you what to see first at the booth.
04 / What's in the backpack
Come for the chat.Stay for the snöball effect.
The next generation of peer-to-peer event marketing, live at the booth. Here's what we're bringing.
Reel Snö: lights, camera, advocacy
Speakers, sponsors, exhibitors and attendees record a quick video about why they'll be there, and it plays right on their share card. Your community becomes your hype crew.
A video. Not another flyer.Your ROI report, before your coffee gets cold
Tell us about your event and we'll build a custom report showing what peer-to-peer could add to it. Under 30 seconds. Yes, really.
A number. Not a novel.Race the clock →The campaign that pays for itself
Snöbank turns your peer-to-peer campaign into sponsor inventory you can actually sell. Their name lands in every advocate's network, and the campaign covers its own bill. Your budget says thanks.
X-ray vision for your event ecosystem
Get unparalleled insight into your event's ecosystem impact and channel behavior. Find your top influencers and activate them, then point paid ad spend at the channels that are actually winning, across the 19+ social channels advocates can share to.
05 / Homework (the fun kind)
Read up before you roll in.Or on the plane. We won't tell.
Our retention series, recent case studies and a few Sevinars, chosen for people who run trade shows.
MODEX 2026
How peer referrals brought in registrations for MHI's MODEX.
Read the case study →
HD Expo 2026
A nine-week campaign for Forge's HD Expo, with exhibitors leading the way.
Read the case study →
FABTECH 2025
How advocates drove extra registrations for FABTECH.
Read the case study →
Exhibitor Retention for Events
Why exhibitors don't rebook, and how to win them back.
Read the article →
Sponsor Retention for Events
Why sponsors walk away, and how to keep them.
Read the article →
7 Pillars of Attendee Retention and Event Growth
How trust, listening and peer engagement build attendee loyalty.
Read the article →
6 ways Informa builds sponsorships sponsors want to renew
MK Granados of Informa Markets on designing sponsorships that renew.
Watch the episode →
Attendee retention strategies from Freeman's Ken Holsinger
What the data says about bringing attendees back.
Watch the episode →
How Clarion North America approaches event experience design
CEO Liz Irving on listening first and designing events around connection.
Watch the episode →
How to improve event retention across every audience
Our retention hub, with a free toolkit for attendees, exhibitors, sponsors and members.
Get the guide →
Peer-to-Peer Event Marketing: The Complete Guide
How peer-to-peer event marketing works, with 2026 benchmark data.
Get the guide →
Snöbank
Let sponsors fund your peer-to-peer campaign while lifting registrations and their own visibility.
See how it works →06 / What you leave the booth with
07 / Plan B
Can't make it to Milwaukee?We'll roll to you.
Grab 17 minutes with us online. Bring your next event and we'll sketch out what a campaign could look like for it. Why 17? Because 15 is never enough and 30 is way too many.
