This new integration connects MICEtribe’s event registration and onsite platform with Snöball’s peer-to-peer referral marketing solution, helping organizers turn the moment of registration into the start of attendee acquisition.
MONTREAL / DOHA / TALLINN, [Wednesday, June 2nd, 2026]. Snöball, the peer-to-peer marketing solution trusted by Informa, DWTC, 1st Arabia, Clarion Events, Terrapinn, and IAEE, today announced a new integration partnership with MICEtribe, the event management platform powering registration and onsite experiences for organizers including FIFA, TED, Dubai World Trade Center, and Qatar Foundation.
Acquisition Starts at the Moment of Registration
Attendee acquisition starts at the moment of registration. That is when an attendee, speaker, or exhibitor is most engaged, most excited, and most likely to share. The Snöball and MICEtribe integration captures that moment: as someone registers through MICEtribe, their data flows seamlessly into Snöball, which activates them as an advocate through personalized peer-to-peer campaigns. New registrations flow back into MICEtribe. One audience. One workflow. Compounding growth for show organizers.
Built for How the Gulf Does Business
The fit is especially strong in the Gulf and wider EMEA market, where trusted-network recommendations and personal referrals are foundational to how business gets done. By turning every registration into a referral signal, organizers can meet their audiences on the channels and behaviors they already trust, including WhatsApp.
What the Partnership Means for Organizers
“Event marketers shouldn’t treat registration as the finish line. It’s the starting line for acquisition,” said Rachel Stephan, Snöballer-in-Chief at Snöball. “The moment someone registers for an event is the moment they’re most excited to share it. MICEtribe captures that moment beautifully, and Snöball builds on it, turning every new registrant into a potential growth channel from day one.”
The integration is available now to joint customers of Snöball and MICEtribe.
To learn more, visit snöball.events/integrations-MICEtribe.
About Snöball
Snöball helps event organizers and associations turn their audiences into their #1 growth channel through peer-to-peer referral marketing. By activating speakers, exhibitors, attendees, and members as advocates across 17+ social channels including WhatsApp, Snöball campaigns convert shares to sign-ups at an average rate of 31.9%, delivering measurable ROI on event marketing spend.
About MICEtribe
MICEtribe is event management software for in-person and hybrid events, offering registration, payments, automated communications, badge printing, contactless check-in, and real-time event monitoring. MICEtribe is primarily focused on the MENA region with a strong emphasis on the Gulf countries.
