Most event shares don’t fail because people don’t care.
They fail because no one sees them.
Scroll any feed and you’ll notice it instantly:
Same size
Same format
Same look
And when everything looks the same… nothing stands out.
The problem isn’t your advocates
Your speakers, exhibitors, and attendees are already sharing.
But they’re doing it inside feeds that are flooded with identical posts.
Even strong messages disappear.
Not because they’re bad, but because they become invisible.
Introducing Stop the Scroll Formats
With Stop the Scroll Formats, you’re no longer locked into one size, one layout, one look.
Now you can:
- Mix square, portrait, and landscape formats
- Vary visuals across campaigns and audiences
- Create shares that actually take up space in the feed
So instead of blending in, your content stands out.
This is what “flexibility” actually unlocks
You already give your advocates:
- 17+ channels to share across
- Messaging that sounds like them
- A frictionless way to promote your event
Now you’re giving them something just as important:
A way to be seen by stopping the scroll with their Snöball powered share.
More visibility → more registrations
This isn’t about design for design’s sake.
It’s about performance.
More visibility leads to:
- More engagement
- More clicks
- More registrations
All driven by people your audience already trusts.
Your people are already sharing
Now they don’t have to look like everyone else when they do.
About Snöball
Snöball is the peer-to-peer event marketing solution that turns attendees, speakers, sponsors, and exhibitors into your most powerful growth channel. Fully managed campaigns make it easy for participants to share personalized event content across 17+ channels — LinkedIn, Instagram, WhatsApp, email, SMS, Slack, Teams — with a strong focus on high-converting “dark social.” Advocate-driven traffic converts at an average 31.9% share-to-sign-up rate, delivering qualified registrations and ROI measurable down to the person and channel. As the only SOC 2 Type II certified peer-to-peer event marketing solution, Snöball helps organizers scale trusted growth across global conferences, associations, and corporate programs.
