Snöball at UFI Global Congress 2026
Catch us inBahrainat theUFI Global Congress.
Desert sun and maximum Snö. This year's Congress runs on Snöball, so come see how your exhibitors, sponsors, speakers and attendees can bring in more of your audience. Saad has 17 minutes with your name on it.
Saad Tawfiq is on site all four days01 / Book the crew
Grab your 17 minutes.Before the floor gets busy.
Lock in a time with Saad before the show. At the stand, we skip the small talk and get straight to the good stuff.
What we'll cover in 17 minutes
- How your exhibitors, sponsors, speakers and attendees could promote your show
- What a campaign could look like for your next event
- Any questions you bring
Snöball at work
This year's Congressruns on Snöball.
If you've registered for the UFI Global Congress, you've probably seen our share card already. Stop by the stand and we'll walk you through the campaign behind it.
02 / Meet the crew
Your people on the floor.Say hi. The yeti doesn't bite.
Saad Tawfiq
Sales Manager
Former pro hockey player. Ask him how organizers are getting exhibitors to promote their shows for them.
Ask him about the time he traded a hockey stick for a megaphone.
03 / Start with your headache
Event marketing is a lot.What's keeping you up?
Tap one. We'll tell you what to see first at the booth.
04 / What's in the backpack
Come for the chat.Stay for the snöball effect.
The next generation of peer-to-peer event marketing, live at the booth. Here's what we're bringing.
Reel Snö: lights, camera, advocacy
Speakers, sponsors, exhibitors and attendees record a quick video about why they'll be there, and it plays right on their share card. Your community becomes your hype crew.
A video. Not another flyer.Your ROI report, before your coffee gets cold
Tell us about your event and we'll build a custom report showing what peer-to-peer could add to it. Under 30 seconds. Yes, really.
A number. Not a novel.Race the clock →The campaign that pays for itself
Snöbank turns your peer-to-peer campaign into sponsor inventory you can actually sell. Their name lands in every advocate's network, and the campaign covers its own bill. Your budget says thanks.
X-ray vision for your event ecosystem
Get unparalleled insight into your event's ecosystem impact and channel behavior. Find your top influencers and activate them, then point paid ad spend at the channels that are actually winning, across the 19+ social channels advocates can share to.
05 / Homework (the fun kind)
Read up before you roll in.Or on the plane. We won't tell.
Case studies, Sevinars and guides picked for people who run exhibitions.
7 lessons from GED 2025
Chris Skeith on how UFI turned Global Exhibitions Day into a peer-powered celebration.
Watch the episode →
Gulfood 2026
How a managed peer campaign drove registrations for Gulfood in Dubai.
Read the case study →
drinktec 2025
How YONTEX mobilized attendees and speakers to bring in 4,145 extra registrations.
Read the case study →
Vinexpo Asia 2026
Vinexposium's peer referral campaign for Vinexpo Asia in Hong Kong.
Read the case study →
Snöball and MICEtribe partner up
Every MICEtribe registration can now become a trackable share.
See how it works →
Exhibitor Retention for Events
Why exhibitors don't rebook, and how to win them back.
Read the article →
6 ways Informa builds sponsorships sponsors want to renew
MK Granados of Informa Markets on designing sponsorships that renew.
Watch the episode →
2026 Peer-to-Peer Event Marketing Benchmark Report
What's working in peer-to-peer event marketing, by industry, region and channel.
Get the guide →
HD Expo 2026
A nine-week campaign for Forge's HD Expo, with exhibitors leading the way.
Read the case study →
Snöbank
Let sponsors fund your peer-to-peer campaign while lifting registrations and their own visibility.
See how it works →
How to improve event retention across every audience
Our retention hub, with a free toolkit for attendees, exhibitors, sponsors and members.
Get the guide →06 / What you leave the booth with
07 / Plan B
Can't make it to Bahrain?We'll roll to you.
Grab 17 minutes with us online. Bring your next event and we'll sketch out what a campaign could look like for it. Why 17? Because 15 is never enough and 30 is way too many.