The metric most event marketers are missing… it’s not what you think!
Most event marketers miss this: peer-to-peer converts at 31.9% vs 4.4% for ads. See how top events turn attendees into advocates in our 2026 report.
Snöball releases 2026 edition of event industry’s only Peer-to-Peer Marketing Benchmark Report
Snöcap brings you the latest event headlines! Snöball’s 2026 Benchmark Report, leadership moves, new guides, and key industry updates.
Messe München and dmg events to launch bauma SAUDI ARABIA in 2027
Big moves in the event world: bauma heads to Saudi Arabia in 2027! Plus the latest from UFI, NEC Group, DWTC, and more in this week’s Snöcap.
IMEX 2025 Event Marketing Lessons: 7 Scenes That Reveal Why Attendees Return
Discover seven powerful moments from IMEX 2025 event marketing that reveal what makes people come back—authentic connections, peer-to-peer engagement, and real ROI.
7 Pillars of Attendee Retention and Event Growth
Discover how attendee retention—not just acquisition—is driving the future of event marketing. Learn how trust, listening, and peer-to-peer engagement build loyalty and ROI.
Inside ASAE 2025: What are the top challenges faced by associations?
Inside ASAE 2025: Snöball’s Ian Davis reveals how associations are redefining value, personalizing outreach, and reigniting member loyalty.
UFI’s 92nd Global Congress set to ‘Shape the Future’ in Hong Kong
Catch this week’s top event stories – UFI’s 92nd Global Congress, IMEX’s 2030 deal, EIA board changes, and $400M in marketing insights from Jay Schwedelson.
Snöball + Snapbar: A Picture-Perfect Integration
See how Snöball and Snapbar teamed up—thanks to Dahlia El Gazzar—to give INBOUND attendees AI-powered persona experiences they could share instantly.
Top 3 monetization opportunities in peer-to-peer event marketing
Turn P2P event marketing into sponsorship revenue. Discover 3 monetization opportunities in P2P solutions that sponsors will pay for.
10 behavioral nudges to boost last-minute speaker submissions
Struggling to attract great speakers? Use these 10 psychology-backed tactics to boost quality, last-minute submissions and improve your event’s lineup.
