Snöball and MICEtribe Partner to Turn Every Event Registration into a Growth Engine
Snöball now integrates with MICEtribe, turning every event registration into a referral that drives new sign-ups. One audience, one workflow, compounding growth.
Exhibitions & Conferences Alliance Marks Record Participation at Legislative Action Day
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
The Convince Your Boss Letter is Dead – 15 Events Show What’s Replacing It
These 15 events ditched the standard convince your boss letter and built ROI calculators, AI tools, and real outcome stories instead. Here’s what they did.
Hyve Group Expands Manifest to Europe, Sets Lisbon Launch for October 2027
Snöcap’s weekly roundup: Hyve Group expands Manifest to Europe, Snöball launches Snö-Motion video share cards, and IAEE honors InfoComm América Latina 2025.
UFI Renews Digital Partnership with Snöball
When UFI — The Global Association of the Exhibition Industry — set out to amplify the voice of an entire
Introducing Snö-Motion: Your Share Card Just Came to Life
Launch video-powered event advocacy with Snö-Motion. Transform Snöball share cards into trackable social videos that boost reach and engagement.
Apollo to acquire and merge Questex and Emerald in $1.5 billion+ B2B events deal
Snöcap’s weekly roundup: Apollo merges Questex and Emerald in a $1.5B+ deal, Easyfairs bids for Xpo Group, and Hyve brings POSSIBLE to Europe.
RX debuts RX NOW to deliver smarter attendee and exhibitor experiences at live events
Snöcap’s weekly roundup: RX launches RX NOW at PGA Show 2026, Fairfest names Simon Press MD-International, and Clarion appoints Wayne Bishop Jr as EVP Energy.
How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
