How to reduce late registrations at your event (backed by data)
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Membership Retention for Associations: Why Members Leave & How to Keep Them
The median association renewal rate is 84% — but first-year renewal drops to 74%. Here’s what high-retention nonprofits do differently.
UFI, ICCA and EMECA unite to form the European Events and Exhibition Industry Alliance (EEEIA)
Snöcap’s weekly roundup: UFI, ICCA and EMECA form the EEEIA, Aviation Week wins six Neal Awards, and IAEE details Exhibitor Group integration.
Trade Show Executive Magazine celebrates Fastest 50 Awards, Data Center World wins coveted Rock Star award
Snöcap’s weekly events industry roundup: Data Center World wins TSE’s Rock Star Award, CEIR updates exhibitor benchmarks, and EIN launches sustainability guide.
Stop the Scroll Formats (that Drive Event Registrations)
Snöball’s Stop the Scroll Formats let advocates share in square, portrait, and landscape, so your event stands out in any feed and gets more registrations.
UK Exhibitions generate £11.5bn in economic output in 2025, reach highest level in a decade
Snöcap roundup: GMID 2026, Snöflex launch, IMEX FraSnöcap this week: Easyfairs cuts CO2 by 34%, event M&A hits 95 deals, EN Awards crowns winners, and MeasureUP 2026 targets agentic AI.nkfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
Peer Intelligence: The Missing Layer in Event Marketing Strategy
Peer Intelligence is the missing layer in event marketing. See how top organizers use audience behavior data to drive attendance and eliminate guesswork.
DWTC Records Nearly 3 Million Attendees in 2025 With 6% Year-on-Year Growth
Snöcap roundup: GMID 2026, Snöflex launch, IMEX FraSnöcap this week: Easyfairs cuts CO2 by 34%, event M&A hits 95 deals, EN Awards crowns winners, and MeasureUP 2026 targets agentic AI.nkfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
Easyfairs reports 34% drop in CO2 emissions in latest sustainability report
Snöcap roundup: GMID 2026, Snöflex launch, IMEX FraSnöcap this week: Easyfairs cuts CO2 by 34%, event M&A hits 95 deals, EN Awards crowns winners, and MeasureUP 2026 targets agentic AI.nkfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
Why Snöball Supports 17 Social Channels for Peer-to-Peer Event Marketing
Learn how Snöball’s peer-to-peer event marketing platform covers 17 channels so every share on any platform and in any region drives measurable growth.
