87% of exhibition companies now use AI tools: UFI’s latest Barometer
This week’s Snöcap highlights UFI data showing 87% AI adoption, GL events’ strong Exhibitions growth, Messe Stuttgart’s new trade fair in Bangkok and more.
How to Create a Winning Event Email Marketing Campaign (Before, During & After)
Struggling with low event email engagement? Discover a new peer-led email framework that builds trust, cuts inbox fatigue, and lifts registrations.
DWTC and Informa partner to form ‘inD’, a new B2B Live Events business
Your weekly Snöcap event news update: DWTC & Informa launch inD, NürnbergMesse targets record 2026, ImpactXM-Jack Morton merge, Snöball earns SOC 2 Type II.
Fresh Snö Update: Snöball Is Now SOC 2 Type II Certified
Snöball is now SOC 2 Type II certified, following an independent review of our security, systems, and internal operations. Learn how this milestone makes peer-to-peer event marketing easier for security-conscious organizations.
In retention era, events that guide attendee journeys will lead 2026: Freeman
Your weekly Snöcap event industry roundup: Freeman’s retention wake-up call, GED 2026 theme revealed, Diversified USA’s acquisitions and event jobs.
Nineteen Group closes three acquisitions in a single week, promotes new CEO
First Snöcap of 2026: Nineteen Group’s acquisition spree, ECA’s 2026 policy agenda, German trade fair impact study, plus who’s hiring this week.
UFI highlights ‘human connections and trust’ among top trends to watch in 2026
Our final Snöcap of 2025 covers UFI’s top trends for 2026, Messe München’s record €600m year, Asia-World Expo’s green milestone, plus fresh event jobs.
The Practical AI Playbook For Event Marketers (with tools and prompts)
A practical 2026 guide showing event marketers how to use AI workflows to save time, boost registrations, and personalize campaigns.
Stage set for IAEE’s Expo!Expo! 2025 – will you be there?
This week’s Snocap covers Expo!Expo!, Easyfairs’ EPC deal, Eventbrite’s $500m acquisition, Messe Frankfurt’s FY2025 update and lotsa job openings for eventprofs
One in four associations fail to track carbon footprint: ICCA and Destination Canada report
This week’s Snöcap covers top updates from the UFI Global Congress, plus new reports, major partnerships, Expo!Expo! news, tech award finalists and this week’s job openings.
