32.6% of event marketing shares happen in private channels your analytics can’t see. Learn how to measure dark social and turn peer advocacy into registrations.
Introducing Snöflex: the smarter way to personalize event advocacy by role, language, and message — more referrals, less campaign complexity.
Snöcap weekly events roundup: Informa hits £4B revenue, Emerald grows 16%, ECA launches 2.0, and Middle East conflict threatens global events industry.
Snöcap’s weekly events industry roundup: Gulf conflict disrupts global events, Terrapinn acquires FMS, and a new study ranks the world’s top exhibition markets.
Snöcap’s weekly events industry roundup: Snöball featured in TSE, RX Global names its first Global CMO, ExCeL London hits record growth and more.
This week’s Snöcap: Supreme Court strikes down Trump tariffs, Questex launches Q Connect, LVE expands West Coast, Messe Frankfurt grows in India, jobs and more.
Flat budgets. Rising costs. Learn how peer-to-peer marketing boosts event ROI without increasing spend — and the data to back it up
This week’s Snöcap: Informa expands AI Cannes partnership, IAEE acquires Exhibitor Group, UFI launches learning hub, CTA names new CEO, jobs and more.
This week’s Snöcap covers Sightline x Snöball partnership, 2026 event tech trends, AEO’s AI training, sustainability wins, UFI awards, and more.
This week’s Snöcap highlights UFI data showing 87% AI adoption, GL events’ strong Exhibitions growth, Messe Stuttgart’s new trade fair in Bangkok and more.
What’s Really Working in Peer-to-Peer Event Marketing
