Hyve Creates AI SuperVertical After Acquiring RAISE Summit, MACHINA Summit and Signal Week
Snöcap this week: Hyve’s new AI SuperVertical, GL Events’ 9% H1 revenue jump, Marie Browne to head ReedPop, Hamburg Messe-Explori deal, and more.
Snöcap Weekly Event Newsletter
Events Lead Marketing Investment Growth in Latest IPA Bellwether Report
Snöcap this week: IPA data shows events lead marketing growth, Cvent’s $1bn rebrand, Messe Frankfurt’s LiGHT buy, and Apollo’s Emerald-Questex deal.
AI Adoption in Exhibitions Hits 91% Even as Growth Forecasts Cool: UFI Global Exhibition Barometer
Snöcap this week: UFI Barometer finds 91% AI adoption in exhibitions, Tom Glocer named Informa Chair-Elect, Hyve buys LegalTechTalk, and more.
Messe Frankfurt to Host 30+ International Guest Events in Q3 2026
Snöcap this week: Messe Frankfurt draws 30+ guest events, Hyve launches Ascend30 to 2030, Easyfairs Nordic buys Nordic Live Expo, Q1 trade shows dip.
Hyve Acquires Premium Community of C-Suite Marketing Profs
Snöcap this week: Hyve acquires Virtuosi League, Paul Miller to lead Questex-Emerald, Snöball named UFI finalist, ECA opposes federal grant restrictions.
Informa’s Live Events Grow 7.6% Despite ME Event Rescheduling
Snöcap this week: Informa grows 7.6% despite Mideast disruption, Snöball unveils 67 ways to personalize campaigns, DWTC cuts the noise with -45dB and more.
MBB Consulting Launches New Intelligence Platform for Exhibition Professionals
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
Hyve Group to Be Acquired by Hellman & Friedman in Major Deal Backed by Demand for Premium B2B Events
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
Exhibitions & Conferences Alliance Marks Record Participation at Legislative Action Day
Snöcap this week: ECA hits record attendance on Capitol Hill, IAAPA Expo Europe returns to London, and NürnbergMesse Austria names a new branch manager.
Hyve Group Expands Manifest to Europe, Sets Lisbon Launch for October 2027
Snöcap’s weekly roundup: Hyve Group expands Manifest to Europe, Snöball launches Snö-Motion video share cards, and IAEE honors InfoComm América Latina 2025.
