13 proven ways to incentivize and reward your event influencers in 2025
The secret of successful peer referral programs is often a well-designed incentive plan. Here are 13 proven ways you can do the same for your event.
Peer to peer marketing
Word-of-mouth marketing vs. paid advertising: Which strategy delivers better results?
Paid advertising and an attendee referral marketing program (word-of-mouth marketing) should work together as one. Word-of-mouth marketing can humanize your event marketing unlike paid ads, increase ticket sales, and social proof your event.
Peer to peer marketing
How associations can craft a member engagement strategy for the next generation
Consider this: three out of four people will click on a shared image or link recommended by someone they know.
