Meet Reel Snö: The First-Ever Video Advocacy Post. Only from Snöball.
Make event promotion more human with Reel Snö by Snöball! Turn speakers, sponsors, exhibitors, and attendees into on-brand video advocates.
People Remain the Most Powerful Channel for Pre-Event Discovery, Freeman Report Finds
Snöcap this week: Freeman finds people drive event discovery, UK event budgets hit a two-year high, GL events Q3 revenue jumps 44.3% and Diversified buys SBM.
Informa to Acquire Clarion Events for $2.96 Billion in Landmark Industry Deal
Snöcap this week: Informa agrees to buy Clarion for $2.96bn, ExCeL London appoints a new CIO, and IMEX America and UFI prepare for major events.
Informa and RX Hold Top Two Spots, Clarion Reclaims Third in GT Stax Top 20 Ranking of Exhibition Organizers
Snöcap this week: Informa leads GT Stax’s Top 20, Clarion rises to third, CEIR Predict weighs recovery and IMEX America unveils its 2026 plans.
Forge Announces New Portfolio Leadership Team To Boost Growth Across Key Markets
Snöcap this week: Forge names four portfolio leaders, TSE Gold 100 winners, AEV elects Jeremy Rees as chair, plus new execs at CloserStill and dmg events.
IFES and IAPCO Expand Collaboration Around Sustainability and Workforce Development
Snöcap this week: IFES and IAPCO renew ties on sustainability, MeasureUp 2026’s biggest ideas, RX names UX chief, and a new network for veteran event pros.
How to Create Social Campaigns People Actually Want to Share
Discover how to create social campaigns people actually want to share, from engaging event content and personalization to easy sharing and measurable results.
U.S. Events Industry Unites Behind ECA Push to Protect Innovation at Tradeshows
Snöcap this week: ECA rallies 100 groups against an FCC tradeshow rule, DWTC’s Dubai expansion, Opus Origin’s new hire, Snöball’s COO and more.
Informa Enters the $6.8 Trillion Wellness Economy With Acquisition of Global Wellness Summit and Institute
Snöcap this week: Informa acquires Global Wellness Summit and Institute, AEO’s new chair, a Morocco trade fair launch and more event news.
Still Time to Attend: 24 Marketing and Event Industry Shows You Can’t Miss in 2026
Discover 24 must-attend events for event professionals in 2026, from IMEX and IBTM World to UFI, ICCA, and Event Tech Live.
