Marketing your events for niche audiences

Marketing to niche event audiences can be very tricky. How do you find more people who may be interested in

Word-of-mouth marketing vs. paid advertising: Which strategy delivers better results?

Paid advertising and an attendee referral marketing program (word-of-mouth marketing) should work together as one. Word-of-mouth marketing can humanize your

10 How-to tips on repurposing your event content

Are you struggling to make the most of your event marketing content? Repurposing your content is a smart way to

Let your speakers do the talking

Numerous studies have shown that registrants now need between 5 to 15 touch points before they commit to an event.

Event marketing learning blogs

Continuing to Snöball in the event tech space

This inspiring new partnership between Snöball and CLIPr allows event marketers and planners to expand their audience acquisition and engagement pre-to-post event.

Engamio and Snöball announce new partnership

Snöball is thrilled to announce our official partnership with award-winning, UK-based event technology company Shocklogic to integrate the audience growth platform into their client base.

Shocklogic and Snöball announce new partnership

Snöball is thrilled to announce our official partnership with award-winning, UK-based event technology company Shocklogic to integrate the audience growth platform into their client base.