snöball is the preferred supplier of SPIN

snöball is the preferred supplier of SPIN

Our partnership with the Senior Planners Industry Network (SPIN) has resulted in a “large number of first-timers”


EAGAN, MN — snöball event influencer marketing was selected as the preferred supplier of SPIN, the only network of senior-level meeting and event planners and industry suppliers.

“In many ways, this was the perfect partnership,” said snöballer-in-chief Rachel Stephan. “SPIN is a forward-looking industry association that represents an incredible network of people who are willing and able to do something innovative with their marketing and promotions. snöball can contribute to their tradition of excellence on a global scale.”

“SPIN was excited to try snoball’s technology and platform. It empowered our influencers—speakers, sponsors and board members—to easily help spread the word about SPINCon. As a result, the attendance was strong with a large number of first-timers. We are still on a high from the event.”

The team of event junkies working behind-the-scenes at snöball have 20 years of combined experience just like the average SPIN member. snöball offers a new form of results-driven digital marketing for events that passes the megaphone over to the event’s stakeholders. It creates shareable assets for speakers, sponsors, attendees, and other participants as part of a campaign that mobilizes communities and encourages spreading the word at scale. “I want to democratize influence”, says Stephan. “Many planners don’t realize that they already have ‘influencers’ under their nose – not celebrities with millions of followers, but genuine tribe leaders with the reach and resonance needed to unlock difficult-to-reach segments of their target audience.”

SPIN’s flagship event, SPINCon, ran from November 3-5, 2019 in Monterey, California. For more info about SPINCon, visit their website.

snöball in action on social media

About SPIN

SPIN is the only network of senior-level meeting and event planners and industry suppliers. We average around 20 years of experience and our dialogues are distinctive. We do things differently than any other industry-related association, which makes our connections much more relevant and prosperous. Our 2600+ planner members are located across the US and Canada, and they plan meetings and events all over the world. They manage budgets of $6 Billion annually on their corporate, association, incentive and special events. Most of our members are management level in their company or own their small business outright. They are difficult to reach, but eager to find the next cool trend.

About snöball

snöball is the original event influencer marketing platform that helps cultivate trust and authenticity by putting word-of-mouth to work. This award-winning platform has been deployed in events ranging from 100 to 10,000+ participants. snöball is a fully scalable solution that provides event influencers with an easy-to-use event marketing tool which allows them to tend to their own digital brand while collectively expanding the event’s reach. This event technology has been recognized by IMEX as a top-5 finalist at #IMEXPitch 2017 and at IBTM World 2017 as a finalist for the Tech Watch Award, where it also took home the award for Best Use of PR. In 2018 snöball was a finalist at the Event Tech Awards.



Tracey B. Smith
CMM, CMP Executive Director, SPIN

Rachel Stephan
snöballer-in-chief, snöball event influencer marketing

Our next stop: IAEE Expo! Expo! 2019

Catch a snöball at Expo! Expo! We’ll be exhibiting at Booth 1027 and we’d love to say hi.

Booth profile
Dates: December 3-5, 2019
Location: Mandalay Bay Resort and Casino, Las Vegas, NV