Your event tech already works with Snöball.
Deep two-way integrations with the platforms your team already uses every day — turning peer-to-peer advocacy into a seamless part of your event workflow, not another tool to manage.
Most event tech doesn't talk. So your team becomes the connector.
Cvent for registration. Sessionboard for speakers. Map Your Show for your floor plan. Swoogo for your website. And somewhere in between, you're supposed to mobilize your advocates and drive peer-to-peer referrals.
The familiar cycle every event marketer knows
Export a CSV from one platform. Upload to another. Chase your speakers for headshots. Manually update your exhibitor list when a booth changes. And somehow find time to actually run a campaign.
Snöball was built to end that cycle — plugging directly into your stack rather than sitting beside it.
- No more CSV exports between systems
- No more chasing data that changed yesterday
- No more manual updates when booths or sessions shift
- No more lag between registration and activation
The integrations that go the deepest.
Each of these platforms shares data bi-directionally with Snöball — meaning your campaigns stay live and accurate across the full lifecycle of your event, automatically.
Cvent
The backbone of enterprise event registration. Attendee, speaker, and exhibitor data flows automatically — no exports, no uploads, no lag between registering and becoming an active advocate.
- Automatic participant import across all record types
- Real-time sync when registration data changes
- Referral attribution mapped back to Cvent records
Swoogo
Your peer-to-peer advocacy layer activates the moment your event goes live — without any manual handoff between systems.
- Event creation and participant sync triggered from Swoogo data
- Custom fields auto-populate personalized shares
- Advocate activation timed to your registration flow
Sessionboard
Activate speakers as advocates the moment their session is confirmed — with session details automatically embedded in their sharing assets.
- Session title, time, and track auto-embedded in shares
- Speaker data synced directly from Sessionboard
- Activation triggered on session confirmation
Map Your Show
Exhibitor booth data flows directly into peer-to-peer campaigns — booth numbers, company names, and personalized invitations auto-populated into every advocate share.
- Booth numbers and company data pulled directly into shares
- Changes to booth assignments update automatically
- Powered by Snöflex personalization
Personify A2Z
Booth-level personalization at the scale of major trade shows and conventions — booth numbers, company details, and custom invite messaging flowing automatically into advocate campaigns.
- Full exhibitor data sync from A2Z
- Supports multi-hall, multi-floor configurations
- Booth-level personalization in peer-to-peer shares
Cadmium
Content contributors — speakers, presenters, award recipients — get activated as advocates inside the same workflow that collects their materials.
- Speaker and content contributor data synced from Cadmium
- Activation timed to content submission milestones
- Presentation details auto-embedded in shares
Swapcard
Your most active networkers become your most effective advocates. Attendee engagement data connects directly with peer-to-peer campaigns.
- Attendee and networking data synced from Swapcard
- Engagement signals inform advocate activation timing
- Seamless experience across both platforms
Lineup Ninja
As your agenda evolves — sessions added, speakers confirmed, times adjusted — your advocate campaigns stay current automatically.
- Real-time session and speaker data sync
- Session-specific share assets update when agenda changes
- Supports complex multi-track, multi-day formats
MICEtribe
Modular event management for in-person, virtual, and hybrid formats. Snöball plugs into MICEtribe's "Tech Recipe" approach so peer-to-peer advocacy becomes one of the apps powering your event.
- Registration and attendee data synced from MICEtribe
- Activation aligned to your check-in and badge workflows
- Works across in-person, virtual, and hybrid event formats
Bear Analytics
Bear IQ unifies data across your event stack — registration, marketing, CRM — to surface what's actually driving attendance. Snöball's referral and advocacy data flows into that picture, so peer-driven growth shows up in your overall event intelligence.
- Snöball referral and attribution data feeds into Bear IQ
- See peer-to-peer impact alongside marketing and sales metrics
- Year-over-year tracking of advocacy-driven registrations
A one-way import is a snapshot. A two-way sync stays alive.
A one-way model means your campaign is accurate the moment you set it up — and increasingly stale as your event evolves. A speaker cancels. A booth number changes. A new VIP registers three weeks after launch.
Two-way sync means your campaign runs continuously and accurately across the full lifecycle of your event — from the first registration to the last post-event share.
What makes personalization feel personal? The data behind it.
When Snöball pulls a speaker's session title from Sessionboard, an exhibitor's booth number from Map Your Show, or an attendee's company from Cvent — that data flows directly into the advocate's sharing asset.
The speaker sees their own session called out. The exhibitor sees their own booth front and center. The hosted buyer sees a VIP invitation that feels written for them.
More personalized shares drive more referrals. The integration layer is what makes that possible at scale.
Already using these platforms?
If your event runs on Cvent, Swoogo, Sessionboard, Map Your Show, Personify A2Z, Cadmium, Swapcard, Lineup Ninja, MICEtribe, or Bear Analytics — Snöball is already built to connect with your stack. Setup is handled by your Snöball account manager. No CSVs. No integration projects.
