Snöball at Event Tech Live London
Catch us inLondonatEvent Tech Live.
Tea, tech and an ocean of lanyards. Saad and Rachel are at ExCeL for both days, Rachel is on stage for Agree to Disagree, and stand E3 has your name on it.
Saad & Rachel are on site both days01 / Book the crew
Grab your 17 minutes.Before the floor gets busy.
Pick who you'd like to meet and lock in a time before the show. At the stand, we skip the small talk.
Who would you like to meet?
What we'll cover in 17 minutes
- How your speakers, sponsors, exhibitors and attendees could promote your event
- What a campaign could look like for your next show
- Any questions you bring
Live on stage · Dahlia El Gazzar & Rachel Stephan
Event Marketing:Agree to Disagree.
Rachel and Dahlia put event marketing's most accepted beliefs on trial. You get a paddle and an equal vote.
Thursday, Nov 12 · 10:00 to 10:30 · MarTech & Growth Stage
02 / Meet the crew
Your people on the floor.Say hi. The yeti doesn't bite.
Saad Tawfiq
Sales Manager
Former pro hockey player. Ask him how organizers are getting exhibitors to promote their shows for them.
Ask him about the time he traded a hockey stick for a megaphone.
Rachel Stephan
Founder
Snöball's founder and host of our Sevinar series. Catch her live debate on stage, then come say hi at the stand.
Bring your hottest take. She will absolutely disagree.
03 / Start with your headache
Event marketing is a lot.What's keeping you up?
Tap one. We'll tell you what to see first at the booth.
04 / What's in the backpack
Come for the chat.Stay for the snöball effect.
The next generation of peer-to-peer event marketing, live at the booth. Here's what we're bringing.
Reel Snö: lights, camera, advocacy
Speakers, sponsors, exhibitors and attendees record a quick video about why they'll be there, and it plays right on their share card. Your community becomes your hype crew.
A video. Not another flyer.Your ROI report, before your coffee gets cold
Tell us about your event and we'll build a custom report showing what peer-to-peer could add to it. Under 30 seconds. Yes, really.
A number. Not a novel.Race the clock →The campaign that pays for itself
Snöbank turns your peer-to-peer campaign into sponsor inventory you can actually sell. Their name lands in every advocate's network, and the campaign covers its own bill. Your budget says thanks.
X-ray vision for your event ecosystem
Get unparalleled insight into your event's ecosystem impact and channel behavior. Find your top influencers and activate them, then point paid ad spend at the channels that are actually winning, across the 19+ social channels advocates can share to.
05 / Homework (the fun kind)
Read up before you roll in.Or on the Elizabeth line. We won't tell.
What's new in the product, plus the Sevinars and case studies we think you'll get the most from.
Introducing Snö-Motion
Your share card, turned into a trackable social video.
See how it works →
Introducing Snöflex
Tailor every share by role, language and message.
See how it works →
Did You Snö? 67 ways to personalize your referral campaigns
Every way to personalize a campaign for speakers, exhibitors and attendees.
Read the article →How HumanX turns "Why attend?" into a personalized journey
Alex Anikeev on building registration around what attendees want from the event.
Watch the episode →
HumanX 2025
How the first HumanX got thousands of AI professionals promoting the event.
Read the case study →
Dark Social in Event Marketing
A lot of sharing happens in private channels. Here's how to measure it.
Read the article →Deep integrations
Snöball works with Cvent, Swoogo, Sessionboard, Swapcard, Grip and more.
See how it works →
What your promo codes can tell you about attribution
Using promo codes to track registrations and measure peer-to-peer.
Read the article →Terrapinn: Solar & Storage Live
Peer campaigns across Terrapinn's Solar & Storage Live events.
Read the case study →
The 2026 Cost Per Registration Guide
What each registration costs across channels, and where peer-to-peer fits.
Get the guide →
Peer Intelligence: the missing layer in event marketing
Using audience behavior data to raise attendance.
Read the article →06 / What you leave the booth with
07 / Plan B
Can't make it to London?We'll roll to you.
Grab 17 minutes with us online. Bring your next event and we'll sketch out what a campaign could look like for it. Why 17? Because 15 is never enough and 30 is way too many.
