Your event tech already works with Snöball.
Deep integrations with the platforms your team already uses every day — turning peer-to-peer advocacy into a seamless part of your event workflow, not another tool to manage.
Most event tech doesn't talk. So your team becomes the connector.
Cvent for registration. Sessionboard for speakers. Map Your Show for your floor plan. Swoogo for your website. And somewhere in between, you're supposed to mobilize your advocates and drive peer-to-peer referrals.
The familiar cycle every event marketer knows
Export a CSV from one platform. Upload to another. Chase your speakers for headshots. Manually update your exhibitor list when a booth changes. And somehow find time to actually run a campaign.
Snöball was built to end that cycle — plugging directly into your stack rather than sitting beside it.
- No more CSV exports between systems
- No more chasing data that changed yesterday
- No more manual updates when booths or sessions shift
- No more lag between registration and activation
The integrations that go the deepest.
Each of these platforms is wired directly into Snöball — meaning your campaigns stay live and accurate across the full lifecycle of your event, automatically.
Cvent
The most comprehensive integration in our stack. Attendee registrations flow in through the Snöball widget, while speaker and exhibitor records sync via API — with share links pushed back into Cvent so attribution lives where your team works.
- Widget-based registration capture for attendees
- API sync for speaker and exhibitor records
- Share links pushed back to Cvent records
Swoogo
Attendee registrations capture through the Snöball widget, while speaker and exhibitor records sync via API. Custom field mapping lets us pull the data points your event team actually tracks.
- Widget-based registration capture for attendees
- API sync for speaker and exhibitor records
- Custom field mapping for event-specific data
Sessionboard
Speaker and exhibitor records sync directly from Sessionboard into Snöball — and personalized share links push back into the Sessionboard portal so contributors find everything in one place.
- Speaker and exhibitor data pulled via API
- Share links pushed back to Sessionboard portals
- Self-serve setup with full client documentation
Map Your Show
Exhibitor records sync from Map Your Show into Snöball — with personalized share links pushed back into the MYS exhibitor portal once activated by MYS support.
- Exhibitor data and booth details pulled via API
- Share links pushed back to MYS exhibitor records
- Requires MYS support to activate the Snöball share field
Personify A2Z
Exhibitor records sync from A2Z into Snöball — including multi-hall, multi-floor configurations. Custom contact type mapping supports the complex exhibitor structures of major trade shows.
- Exhibitor data pulled via API across all halls and floors
- Custom contact type mapping for non-standard configurations
- Built for the scale of major conventions
Cadmium
Speaker records sync from Cadmium's Education Harvester into Snöball — pulling presenter details and photos so every speaker share is personalized to their session.
- Speaker data pulled from Education Harvester
- Speaker photos sync automatically when configured
- Filtered pulls for complex conference programs
Swapcard
The broadest segment coverage of any partner — attendees, speakers, and exhibitors all sync from Swapcard, and share links push back into Swapcard profiles. Self-serve setup, no support tickets required.
- All three segments synced via API
- Share links pushed back to Swapcard profiles
- Self-serve credentials available in your Swapcard account
Lineup Ninja
Speaker records sync from Lineup Ninja into Snöball — built for agile event teams managing fast-moving agendas and multi-track conferences.
- Speaker and session data pulled via API
- Supports complex multi-track agendas
- Built for agile event programming workflows
MICEtribe
Modular event management for in-person, virtual, and hybrid formats. Snöball plugs into MICEtribe's tech recipe so peer-to-peer advocacy becomes one of the apps powering your event.
- Registration and attendee data sync
- Works across in-person, virtual, and hybrid formats
- Modular by design — add or remove as needed
Bear Analytics
Bear IQ unifies data across your event stack — registration, marketing, CRM. Snöball's referral and attribution data feeds into that picture so peer-to-peer growth shows up alongside every other channel.
- Snöball referral and attribution data flows into Bear IQ
- See peer-to-peer impact alongside marketing and sales metrics
- Year-over-year tracking of advocacy-driven growth
Grip
Grip built native Snöball support directly into their platform. Event teams enter their Snöball project ID inside Grip's interface, and the widget activates across the connected experience — no tracking code to place manually.
- Native Snöball configuration inside the Grip interface
- Project ID drives widget activation
- Designed to fit Grip's networking-first event workflow
A surface integration handles handoffs. A deep integration handles everything.
Most integrations move data once and call it done. That's fine until your event evolves — a speaker cancels, a booth number changes, a new VIP registers three weeks after launch — and your campaign quietly goes stale.
Snöball's deep integrations pull personalization, attribution, and lifecycle data directly from your event tech. Your campaign runs continuously and accurately from the first registration to the last post-event share — without your team managing the data in between.
What makes personalization feel personal? The data behind it.
When Snöball pulls a speaker's session title from Sessionboard, an exhibitor's booth number from Map Your Show, or an attendee's company from Cvent — that data flows directly into the advocate's sharing asset.
The speaker sees their own session called out. The exhibitor sees their own booth front and center. The hosted buyer sees a VIP invitation that feels written for them.
More personalized shares drive more referrals. The integration layer is what makes that possible at scale.
Already using these platforms?
If your event runs on Cvent, Swoogo, Sessionboard, Map Your Show, Personify A2Z, Cadmium, Swapcard, Lineup Ninja, MICEtribe, Bear Analytics, or Grip — Snöball is already built to connect with your stack. Setup is handled by your Snöball account manager. No CSVs. No integration projects.
