MPI WEC19 partners with snöball

MPI partners with snöball

Announcement: we’ve partnered with MPI to snöball WEC19


TORONTO, ON — snöball event influencer marketing is pleased to announce an official promotional partnership with MPI to snöball the World Education Congress in Toronto, Canada. WEC19 is the premier event for meeting and event professionals, and through inspiring and innovative education, dynamic networking and countless business opportunities will show thousands of meeting and event professionals how to create unforgettable shared experiences.

“snöball is a perfect fit for WEC19 because it takes that core concept of shared human experience and digitizes it,” said Chief snöballer Rachel Stephan. “With snöball, participants don’t have to wait until the event gets going to be social. They can start building buzz early thanks to the customized assets that the platform provides them.”

“Working with the team at snöball to develop custom social sharing tools for our community AND our speakers was effective and took very little bandwidth from our team to execute. It was a quick and easy process for us and even more so for our community to implement and share on our behalf!”

Drew S. Holmgreen, MPI

The snöballers are a team of event junkies who have worked closely with various event professionals for over 18 years and understand their struggles first-hand. “Event planners are often faced with a lack of time, resources, or know-how and struggle to implement a full-fledged event influencer marketing campaign,” Stephan added. “We took the DIFY (Do It FOR You) approach, where a dedicated snöball strategist creates, designs, implements, manages, monitors recommends and reports on all facets of your campaign. No need to learn new technology.” What’s more, snöball’s event marketing strategists will analyze campaign results in real-time and recommend ways to grow campaigns even further through landing page retargeting, influencer videos, custom social media tiles, Subject Matter Experts blog posts, and more.

“Meeting planners know that reaching a highly targeted audience is increasingly difficult. That’s why we created snöball: to turn core event influencers into ambassadors that can be relied on to spread the word to their inner circles. The fully trackable campaign that results is the icing on the cake.”

Rachel Stephan

The World Education Congress will be held at the Metro Toronto Convention Centre from June 15-18, 2019. For additional information about Connect Marketplace visit

About MPI

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. Founded in 1972, MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 90 chapters and clubs in 19 countries.

About snöball

snöball is the original event influencer marketing platform that helps cultivate trust and authenticity by putting word-of-mouth to work. This award-winning platform has been deployed in events ranging from 100 to 10,000+ participants. snöball is a fully scalable solution that provides event influencers with an easy-to-use event marketing tool which allows them to tend to their own digital brand while collectively expanding the event’s reach. This event technology has been recognized by IMEX as a top-5 finalist at #IMEXPitch 2017 and at IBTM World 2017 as a finalist for the Tech Watch Award, where it also took home the award for Best Use of PR. In 2018 snöball was a finalist at the Event Tech Awards.



Drew S. Holmgreen
Senior Director of Marketing and Communications, Meeting Professionals International

Rachel Stephan
snöballer-in-chief, snöball event influencer marketing