Connect Marketplace strategic alliance with snöball

Connect marketplace partners with snöball

It’s official, we’ve partnered with Connect to snöball Connect Marketplace


LOUISVILLE, KY — snöball event influencer marketing is pleased to announce an official promotional partnership with Connect to snöball the Connect Marketplace event in Louisville, Kentucky. Connect Marketplace brings together the most active planners, suppliers and experts across six meetings and events industry markets: Corporate, Association, Specialty, Expo, Tour, and Sports.

Chief snöballer Rachel Stephan notes that what matters most for any event is the bottom line: filling up seats and selling out exhibit space. snöball’s goal is to help meeting planners achieve those objectives with a well-planned, well-managed and well-measured event influencer marketing strategy. “We believe that all event stakeholders are influencers; whether they are delegates, sponsors, exhibitors, or speakers, everyone can play a role in spreading the word about their presence at the event,” said Stephan. “92% of people trust word-of-mouth, so our goal is to mobilize all event influencers so they can easily promote the event and themselves to their inner circles. We make that simple by providing personalized marketing assets that can be easily shared and tracked.

“FOMO is a real thing,” mentioned Matt Johnson, Executive Vice President at Connect, “and naturally people travel when they know who’s coming along for the ride! Our new partnership with snöball will amplify the Look Who’s Attending initiative to reach a far greater community through trusted word of mouth marketing!”

In addition to providing event influencer marketing solutions to Connect Marketplace participants, snöball will also be showcased as an Event Tech Partner and will be one of the 25 experiential event technology exhibitors at the ConnecTECH Showcase. Visitors can use this opportunity to meet with Stephan for a hands-on demo and learn more about how to use event influencer marketing to increase their bottom line.

The snöballers are a team of event junkies who have worked closely with various event professionals for over 18 years and understand their struggles first-hand. “Event planners are often faced with a lack of time, resources, or know-how and struggle to implement a full-fledged event influencer marketing campaign,” Stephan added. “We took the DIFY (Do It FOR You) approach, where a dedicated snöball strategist creates, designs, implements, manages, monitors recommends and reports on all facets of your campaign. No need to learn new technology.” What’s more, snöball’s event marketing strategists will analyze campaign results in real-time and recommend ways to grow campaigns even further through landing page retargeting, influencer videos, custom social media tiles, Subject Matter Experts blog posts, and more.

Connect Marketplace will be held at the Kentucky International Convention Center from August 26-28, 2019. For additional information about Connect Marketplace visit

About Connect

Many people work in the meetings and events industry, ranging from dedicated professionals whose full-time jobs are to plan for their organizations to the occasional planner who is asked to organize events as an additional facet of his or her job. No matter who is in charge, however, every meeting has the same expectations: Meeting goals must be achieved. The event must have the look, feel and functionality the organization envisions.

Connect Marketplace events and conferences, as well as our magazines, were created with this backdrop in mind. Regardless of the experience level of the planners, we want to help them get it right by giving them the training and knowledge they need.

About snöball

snöball is the original event influencer marketing platform that helps cultivate trust and authenticity by putting word-of-mouth to work. This award-winning platform has been deployed in events ranging from 100 to 10,000+ participants. snöball is a fully scalable solution that provides event influencers with an easy-to-use event marketing tool which allows them to tend to their own digital brand while collectively expanding the event’s reach. This event technology has been recognized by IMEX as a top-5 finalist at #IMEXPitch 2017 and at IBTM World 2017 as a finalist for the Tech Watch Award, where it also took home the award for Best Use of PR. In 2018 snöball was a finalist at the Event Tech Awards.



Matt C. Johnson
Executive Vice President, Connect

Rachel Stephan
snöballer-in-chief, snöball event influencer marketing