Hyve Group Expands Manifest to Europe, Sets Lisbon Launch for October 2027

Welcome to the latest edition of Snöcap.

Hyve Group is taking its Manifest brand global, with Lisbon confirmed as the host city for a European edition launching in October 2027. The move is the latest in a series of geographic expansions by Hyve, and comes with DHL signed as Presenting Sponsor and more than 120 launch partners already on board. Scroll down for the full story.

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Hyve Group Expands Manifest to Europe, Sets Lisbon Launch for October 2027

Hyve Group has announced the launch of Manifest Europe, with Lisbon confirmed as the host city for October 2027, extending the supply chain and logistics brand beyond the United States for the first time.

The expansion follows Hyve’s acquisition of Manifest in May 2025. Attendance at the event grew 20% in its first edition under Hyve ownership. DHL has been confirmed as Presenting Sponsor, with more than 120 launch partners secured across shippers, sponsors, investors and media partners, including Mattel and Estée Lauder.

The Lisbon launch continues Hyve’s strategy of expanding proven brands into new markets, following similar extensions for Fintech Meetup Europe, POSSIBLE Europe, Shoptalk Luxe and Bett USA.

“Manifest has seen strong growth in the U.S., and expanding it into Europe is a natural next step. The supply chain and logistics sector continues to evolve rapidly, and Europe is a critical part of that landscape. This launch is another strong example of our strategy in action, and we’re already seeing clear demand for a European edition of Manifest,” said CEO Mark Shashoua.

Manifest Founder Jay Weintraub said: “Manifest was always designed as a global platform. Launching Manifest Europe accelerates and helps fulfill our vision, bringing together the most dynamic, innovative, and diverse leaders in the market under one roof, in an experience unlike any other.”

Sophie Ahmed, President of Manifest Europe, added: “Europe is one of the most complex and dynamic supply chain markets in the world, with significant innovation. That is exactly why Manifest Europe is needed. Our focus is on bringing together the right mix of shippers, logistics leaders, investors and technology innovators to create the connections, ideas and partnerships that will help shape the future of the supply chain.”

Snöball Introduces Snö-Motion Dynamic Video Share Cards

Snöball has launched Snö-Motion, a feature that enables video and animated content to serve as share cards within the Snöball sharing widget.

With Snö-Motion, event advocates — speakers, exhibitors, attendees and sponsors — can share video content directly through their social feeds across 17+ channels. The share card plays natively in the feed without requiring a click or redirect, and carries the same tracking and attribution as standard Snöball campaigns.

Snöball cited the following platform data as context for the launch:

• Facebook Reels generate 8.3x more organic reach than static image posts
• Short-form video generates 3.8% engagement and 210% more reach than static feed posts across platforms
• Video content on social media generates 1,200% more shares than text and image posts combined
• LinkedIn members are 20 times more likely to share a video post than any other post type
• 76% of marketers globally are increasing their budget for short-form video content

Snö-Motion supports video up to 60 seconds with audio, and is compatible with three aspect ratios: square (1:1), portrait (9:16) and landscape (16:9). Supported content types include event sizzle reels, animated graphics and motion branding.

The feature is included in the standard Snöball offer at no additional cost. All shares and resulting registrations are tracked through the Snöboard, Snöball’s campaign dashboard.

IAEE Honors AVIXA’s InfoComm América Latina 2025 with International Excellence Award

The International Association of Exhibitions and Events (IAEE) has named AVIXA’s InfoComm América Latina 2025 the recipient of the 2026 IAEE International Excellence Award, recognizing the event’s achievements as an inaugural international exhibition and its contribution to the ProAV industry in Latin America.

InfoComm América Latina 2025, held in Mexico City in October 2025, was the first fully owned regional ProAV platform in Latin America. The debut event drew 5,214 attendees, 3,915 buyers and 61 exhibitors across 2,656 square meters of exhibition space, and featured 47 education sessions, 16 manufacturer trainings and 7 demo rooms. Post-show surveys showed 96% of attendees called the event important to their business and 96% of exhibitors rated their ROI as very good or excellent. The 2026 edition is projected to expand show floor space by 60%.

IAEE President and CEO Marsha Flanagan, M.Ed., CEM presented the award at an awards gala during IMEX Frankfurt. “It is a sincere pleasure to recognize InfoComm América Latina 2025 for demonstrating what is possible when an organization identifies a genuine market need and executes with precision and purpose,” she said.

Show Director Ana Elisa Benavent added: “Winning the IAEE International Excellence Award is an incredible honor and a meaningful milestone for InfoComm América Latina. This recognition reinforces the value of creating experiences that bring together innovation, education, business growth and meaningful human connection.”

The remaining IAEE Awards will be presented at Expo! Expo! IAEE’s Annual Meeting & Exhibition, taking place Nov. 16-18, 2026, in Milwaukee, Wis.

Exhibitions Industry Prepares to Celebrate GED 2026

The exhibitions industry is preparing to mark the 11th Global Exhibitions Day (GED) on June 3, 2026, under this year’s theme: “Exhibitions Drive Opportunities.”

Industry professionals, associations and organizations from around the world are expected to participate in the annual celebration, facilitated by UFI, The Global Association of the Exhibition Industry. Three campaign messages form the backbone of this year’s observance: exhibitions drive opportunities for people, for the planet and for performance.

UFI President Panittha Buri said: “On Global Exhibitions Day, we celebrate how exhibitions open doors for People, the Planet and Performance. They create talent pathways, advance sustainable solutions and enable business growth worldwide. These opportunities go beyond facts and numbers. They are human.

“Our industry is a global community grounded in trust and human connection. When we collaborate, we create opportunities for future leaders, for responsible growth, and for stronger bridges across cultures and markets.

“On June 3rd, let’s honour not only what exhibitions achieve but the opportunities they create for individuals like you and me, for industries across the world, and for generations to come.”

Jwc names Daniel Mesfin as Managing Director Africa

Jwc has appointed Daniel Mesfin as Managing Director Africa, a newly created role in which he will lead business development activities across the African continent.

In the position, Daniel will work with venues, destinations, governments, investors, organizers and industry stakeholders to support the growth of the business events industry in the region.

His areas of focus will include exhibition and conference market development, venue strategy and operational optimization, destination development and positioning, internationalization and investment support, and strategic partnerships and innovation initiatives.

Daniel brings international experience across Africa and the Middle East, along with industry relationships and market expertise to the role.

Who is hiring?

Datadog | Senior Event Marketing Manager – Conferences & Global Events

Siemens | Live Experiences Professional

G2 | Director of Events & Field Marketing

TD Synnex | Event Planner

Avnet | Event Marketing Manager

Ren | Director, Strategic Events & Experiences