Why your sponsors aren’t helping you market your event
Event sponsorship is a chip on the shoulders of numerous meeting planners, who often say: “I wish my sponsors would […]
5 best practices to involve speakers as your event marketing partners
Being industry thought-leaders and game-changers, your event’s speakers are the heart and soul of your meeting. As far as influencers
How to gauge event influencer marketing success
Diversification is a recipe for success in event marketing. You’ll want to spread the word about your event through multiple
Why most influencer marketing strategies fail for events
Paid endorsements have existed in the marketing world for decades. While we can certainly call this an early form of
How to identify the right influencers for your event
Do you know your micro influencers? Let’s play a quick game: try to identify the best overall influencer for your
2 Big Things I Learned from a Geek Gathering in the Desert by SmartMeetings
This article originally appeared on SmartMeetings Event Tech Tribe—a collection of seven event tech companies focused on innovating the tracking,
Tips to Help Market & Sell-Out Your Conference by Greenfield Services
This article originally appeared on Greenfield Services When was the last time you sold out your conference? Are your numbers stable,
How to make friends with influencers by AMI Magazine
This article originally appeared on AMI Magazine Corbin Ball explains how planners can use social media ‘influencers’ to create a
Distributing Influence To Build Attendance by Event Tech Brief
This article originally appeared on Event Tech Brief Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent
Virtual Conference Tips and Insights by Leading Learning
This article originally appeared on Leading Learning If virtual events aren’t something you’ve considered for your learning business—or if they
