Event marketing learning blogs
GMID 2026 to spotlight business events and exhibitions as drivers of human-led global growth
Snöcap roundup: GMID 2026, Snöflex launch, IMEX Frankfurt partnership extension, NEC leadership changes, and the latest events industry hiring news.
What Is Dark Social in Event Marketing? How It Drives Registrations (And How You Can Measure It)
32.6% of event marketing shares happen in private channels your analytics can’t see. Learn how to measure dark social and turn peer advocacy into registrations.
How Personalized Advocacy Drives More Event Registrations — Introducing Snöflex
Introducing Snöflex: the smarter way to personalize event advocacy by role, language, and message — more referrals, less campaign complexity.
Informa posts 13.7% revenue growth in 2025 to record £4 billion
Snöcap weekly events roundup: Informa hits £4B revenue, Emerald grows 16%, ECA launches 2.0, and Middle East conflict threatens global events industry.
Middle East conflict triggers unprecedented disruption to global business events
Snöcap’s weekly events industry roundup: Gulf conflict disrupts global events, Terrapinn acquires FMS, and a new study ranks the world’s top exhibition markets.
Snöball spotlighted as one of Trade Show Executive Magazine’s event tech picks for February
Snöcap’s weekly events industry roundup: Snöball featured in TSE, RX Global names its first Global CMO, ExCeL London hits record growth and more.
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