Marketing Your Events for Niche Audiences

Not everyone is the perfect fit for your event. when your products are as specialized as Ansys – a global leader in simulation software – you need to target your event marketing efficiently. This includes a careful and agile approach to event registrant conversion across multiple touchpoints and digital marketing channels.

Who is Matthew Butter?

Who is Matthew?

Matthew Butter has worked for amazing brands, including ESPN, NetApp, and for the past 3 years, Ansys.

He’s a self-confessed digital marketing geek who loves social media just as much as he enjoys SEO. With an MBA, Master’s in Communications and an undergraduate in Journalism, Matthew is hyper focused on the effectiveness of communication strategies, especially for event registration conversions. 

Who is Rachel?

Rachel Stephan is an event marketing strategist, startup founder, and PCMA Digital Event Strategist certification course expert. She has 19+ years in the events industry.

When event planners and association professionals need to get "more butts in seats and eyeballs on screens", they call Rachel.

What is Snöball?

Snöball mobilizes your event community to increase registrations. Speakers, sponsors, and attendees refer their peers to your event with personalized messaging provided by Snöball.

We’ve boosted event registrations for leading industry brands like Avaya, MPI, PayScale, PCMA, Tarsus, and many more!

We love helping event managers “put butts in seats, and eyeballs on screens”.